The visual representation of the alignment of the organization to the customer needs to create relevant, engaging and rewarding experiences that connect the brand with the customer.
Unknown revenue decline – Economic challenges such as recession or disruptive service models – Fully understand existing customer behavior across the entire experience & lifecycle
Yes, they annotate them and then update them to reflect changes/improvements/innovation
No, we find that each client has a distinct need for visualization and though many like ‘storytelling’, even those views can be quite varied. Some examples follow over the next five slides.
Marketers need to deal with broader issues:

  • Shortened consumer attention spans
  • Demand for transparency
  • Ubiquitous connectivity and access
  • Traditional channel fatigu