Lodestar

Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. With the goal improving business performance and driving growth, the firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration. Lodestar also offers specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.

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The Mars Agency

The Mars Agency creates Unifying Ideas(sm) for a divided industry. This global shopper marketing agency focuses on driving sustainable growth for its Fortune 500 clients by unifying the wants and needs of brands, shoppers and retailers. They build simple, connective marketing solutions that link brand experiences across mediums, devices and channels of commerce.

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SuccessWorks

SuccessWorks offers comprehensive customer focused methodologies and tools to help clients’ marketing organizations become more customer centric. The firm helps clients work within departments and across the organization to integrate marketing with sales, IT and finance to enhance organizational effectiveness. SuccessWorks can also “translate” marketing data into meaningful information that the rest of the organization can understand and support.

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Trustability Metrix

Trustability Metrix offers deep understanding of an organization’s dedication and practice around the essential elements of higher-level trust — extreme trust, or trustability: Do things right | Do the right thing | Proactively. Our goal is to help companies understand not just how they are currently perceived in the marketplace, but also to understand their strengths and weaknesses across the key dimensions of trust, with an eye to making specific improvements, and eventually – when they are ready — to being able to report a Trustability rating.

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